Essays about: "Usamas Tantiwongwat"

Found 1 essay containing the words Usamas Tantiwongwat.

  1. 1. Local Brand versus Global Brand: A Case Study of the Cola Soft Drink Industry in Thailand

    University essay from Handelshögskolan

    Author : Usamas Tantiwongwat; [2013]
    Keywords : Key words: Cola brand preference; cola brand substitution; cola market in Thailand; local versus global brands;

    Abstract : This thesis aims to investigate the cola market situation in Thailand and the possibility of a local brand to compete with global brands. Due to the high value of this market, every cola company wants to get the biggest piece of the market share pie. READ MORE