Essays about: "User psychology"

Showing result 1 - 5 of 38 essays containing the words User psychology.

  1. 1. The rise of digital wellbeing : A qualitative content analysis of choice architectures within digital wellbeing applications

    University essay from

    Author : Tara Lynch; [2021]
    Keywords : Digital wellbeing; information architecture; choice architecture; self-regulation; design principles;

    Abstract : Digital wellbeing is a response to the current societal challenges of technology overuse and smartphone addiction. There is limited knowledge about designing for digital wellbeing, despite digital wellbeing tools becoming increasingly popular. This study looks beyond features and directs the research towards information architecture. READ MORE

  2. 2. Will I Stay or Will I Churn?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : William Broman; Philip Eriksson; [2021]
    Keywords : churn prediction; neural network; habit; big data; logistic regression;

    Abstract : Big data is transforming the way we understand and predict user behavior. One of these areas is customer churn prediction in mobile apps. This quantitative case study investigates which variables predict churn in a mobile wellness app, for the first week of use. READ MORE

  3. 3. Over the Barriers - A Study on Climate Change Communication on Websites

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Author : Sofia Ledin; [2021]
    Keywords : Climate change communication; websites; climate change; dragons of inaction;

    Abstract : This study examines communication about global warming with an emphasis on encouraging a change in a viewers behavior, and how this can be practically visualised on websites. The study first gathers research from the fields of climate change communication, marketing and psychology, then a survey is sent out and an overview of websites about global warming is made. READ MORE

  4. 4. Gamification in Secondary Education - A User-Centered and Interdisciplinary Approach

    University essay from Göteborgs universitet/Graduate School

    Author : Izabella Jedel; [2020-07-22]
    Keywords : ;

    Abstract : The present study concerns an innovative approach to education; applying game elements as a blended learning strategy in secondary education. An exploratory case study of a gamified mathematics course in a secondary school in Sweden was conducted. READ MORE

  5. 5. Green City Branding – How people respond to the built environment

    University essay from Göteborgs universitet/Graduate School

    Author : Peter Olsson; [2020-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE