Essays about: "Uses and gratification theory"
Showing result 1 - 5 of 29 essays containing the words Uses and gratification theory.
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1. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. READ MORE
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2. Tiktok: a modern spotlight on emerging artists : Understanding why and how TikTok users take partin viral behaviors towards musical artists on the platform
University essay from Jönköping University/Internationella HandelshögskolanAbstract : This master's thesis aims to explore why and how TikTok users engage in viral behavior towards music artists' videos. The study addresses the gap in knowledge in this area and seeks to identify the factors and categories of virality for music artists on TikTok. READ MORE
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3. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE
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4. Does one's cultural background make a difference? : Exploring motivations for consumer engagement on social media
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Social media has become a crucial aspect of individuals lives and it has provided businesses with a unique opportunity to connect with their customers. Instagram has grown to become one of the most widely used social networking sites in the world and there is a diversity of motivations of why consumers choose to engage with brand-related content on social media. READ MORE
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5. "Old-School" is now too cool! : Exploring motivations for attending a LAN from a U&G perspective
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: LANs are popular due to the unique social features where gamers share the samepassion, meet, and compete with like-minded gamers. Further, a LAN forms new and unexploredfeelings and impressions for gamers; therefore, it should be further explored. READ MORE