Essays about: "Uta Hönemann"

Found 1 essay containing the words Uta Hönemann.

  1. 1. How does S/CR communication influence corporate action in Sweden? An explorative study of the OMX Stockholm Large Cap companies.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Uta Hönemann; Elisabet Ålander; [2016]
    Keywords : Corporate Sustainability; Corporate Sustainability Communication; Greenwashing; Grounded Theory;

    Abstract : Recent S/CR scandals in Sweden point at an interesting paradox: Although Swedish companies have a vast amount of publicly available S/CR materials in place, there are indications that the companies do not practice what they preach. Therefore, this thesis aimed to explore how S/CR communication influences corporate action. READ MORE