Essays about: "Utilitarian motivation"

Showing result 1 - 5 of 17 essays containing the words Utilitarian motivation.

  1. 1. From Board Games to Unicorns: Gamification and Its Impact on Ideation for Nascent Entrepreneurs

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Måns Heurlin; Jonathan Andersson; Jonathan Rooth; [2023]
    Keywords : Gamification; Ideation; Business and Economics;

    Abstract : Title: From Board Games to Unicorns: Gamification and Its Impact on Ideation for Nascent Entrepreneurs Seminar date: January 11th, 2023 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Jonathan Andersson, Måns Heurlin, Jonathan Rooth Supervisor: Joakim Winborg Keywords: Gamification; Innovation; Ideation; Entrepreneurship; Nascent entrepreneurs; Idea generation Research question: What are the effects of gamification on ideation for nascent entrepreneurs? Purpose: The purpose of the study is to contribute with increased understanding of how decision- makers in startups argue when choosing location of production. Methodology: Quasi-experiment with a deductive logic of inquiry, executed through semi-structured interviews. READ MORE

  3. 2. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
    Keywords : sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

    Abstract : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. READ MORE

  4. 3. Fiduciary Duty : Developing a Morally Worthy Account of an Economic Agent’s Duties to Stakeholders

    University essay from Uppsala universitet/Avdelningen för praktisk filosofi

    Author : Carl Sandstrom; [2023]
    Keywords : Fiduciary Duty;

    Abstract : Fiduciary Duty is the legal obligation that economic agents must act in the best interests of their beneficiaries, however the legal definition is vague. There are two general categories of ways of interpreting Fiduciary Duty. READ MORE

  5. 4. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  6. 5. Referring to Referrals: The effects of human-app interaction and network externalities on the acceptance and use of referral recruitment mobile apps

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Thuy Vu; Hardwi Pinandityo; [2021]
    Keywords : referral recruitment; talent acquisition; HR tech; talent tech; technology adoption;

    Abstract : Employee recruitment has evolved from a business strategy to become a business necessity. Aided with the increased importance of technology in corporations, novel recruitment initiatives have started to emerge in the market as well, one of them being referral recruitment mobile applications. READ MORE