Essays about: "Utilitarian"

Showing result 11 - 15 of 132 essays containing the word Utilitarian.

  1. 11. Fiduciary Duty : Developing a Morally Worthy Account of an Economic Agent’s Duties to Stakeholders

    University essay from Uppsala universitet/Avdelningen för praktisk filosofi

    Author : Carl Sandstrom; [2023]
    Keywords : Fiduciary Duty;

    Abstract : Fiduciary Duty is the legal obligation that economic agents must act in the best interests of their beneficiaries, however the legal definition is vague. There are two general categories of ways of interpreting Fiduciary Duty. READ MORE

  3. 12. Boredom and Moral Decay : Oscar Wilde's Criticism of the Baudelairean Dandy in The Picture of Dorian Gray

    University essay from Södertörns högskola/Institutionen för kultur och lärande

    Author : Nora Pettersson; [2023]
    Keywords : The Picture of Dorian Gray; ennui; Baudelaire; Wilde;

    Abstract : This essay examines the role of ennui in Dorian Gray’s moral decline in Oscar Wilde’s The Picture of Dorian Gray. By applying Charles Baudelaire’s concept of ennui as the malady of the modern age and his promotion of dandyism as an escape from the “immoral” modern utilitarian society, it argues that Wilde challenges Baudelaire’s philosophy since Dorian suffers from depression as a result of yielding to all of his desires. READ MORE

  4. 13. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Philip Kaburek; Viktor Segerqvist; [2023]
    Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

    Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

  5. 14. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Qian Lu; Cong Liu; Yiran Chen; [2023]
    Keywords : live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

    Abstract : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. READ MORE

  6. 15. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE