Essays about: "Uzezi Dia"

Found 2 essays containing the words Uzezi Dia.

1. 1. Digital Service through Sharing Economy to Sustainability : A car sharing case in Suzhou, China

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rui Zhao; Uzezi Dia; [2017]
   Keywords : Sharing Economy; Sustainability; Digital Service platform; Suzhou-China; Transport Mode; Car-sharing service; Consumer Culture Theory ‘CCT’; Consumer Attitude;

   Abstract : The rapid increase in car ownership has caused rigorous issues for people living in the major cities in China, which is observe from traffic pressure, the inconvenience of city travelling, and air pollution. While the fast development of digital service platforms based on the Internet provides an alternative approach to touch the problems, leading a researchable phenomenon, online car-sharing service in China. READ MORE

3. 2. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Uzezi Dia; [2015]
   Keywords : Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

   Abstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE