Essays about: "Vaida Zakaite"

Found 1 essay containing the words Vaida Zakaite.

  1. 1. Online Branding for SMEs: Media types, Channels and their Effectiveness

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Vaida Zakaite; Audrius Dobilinskas; [2014]
    Keywords : Online branding; SMEs Branding; Branding channels; Branding effectiveness; Google Analytics; Business and Economics;

    Abstract : This thesis aims to identify online branding channels used by SMEs and determine which of those channels are the most effective. For this, a quantitative study of four SME brands is conducted and their online branding efforts analyzed. READ MORE