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1. Behavioural advertising on Facebook : the users perspective regarding leisure industry
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Title: Behavioural advertising on Facebook: The user perspective regarding leisure industry. Authors: Jean-Marc Desfougères and Valentin Bloux Supervisor: Albert Thor Magnusson Level: Bachelor Thesis in Business Administration Marketing Key Words: Behavioural advertising, Facebook, privacy, online consumer behaviour, social network, leisure industry, targeting. READ MORE
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