Essays about: "Value Co-Creation Process."

Showing result 1 - 5 of 62 essays containing the words Value Co-Creation Process..

  1. 1. Value in Consulting assisted projects : A consultant perspective on value co-creation capabilities and activities

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Elina Mathilda Eriksson; [2022]
    Keywords : consulting; project; value; value co-creation; co-creation;

    Abstract : Consultant and client collaborations seek to create value for both parties. This thesis builds on service-dominant logic and examines how value is perceived and co-created by consultants in their client projects. READ MORE

  2. 2. How Social Media Influencers Co-Create Brand Value in the Digital World? : Exploratory research investigating Gamers and Opinion Leaders as Social Media Influencers and the process of Brand Value Creation in the Digital World.

    University essay from

    Author : Kamelia Bankova; Pavlina Stancheva; [2021]
    Keywords : Co-Creation Theory; Social Media Influencers SMI ; Brand Value; Word-of-Mouth WoM ; Netnography; Mimicry; Gamers; Streamers; Opinion Leaders; Online Community.;

    Abstract : .... READ MORE

  3. 3. Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Barbara Kubitzek; [2021]
    Keywords : Virtual reality tourism; virtual reality; co-creation; geomedia; place-based virtual reality experiences; place marketing; Region Värmland; Karlstad Municipality; Mariebergsskogen; experience design; interaction design; storytelling; cultural heritage; covid-19; pandemic; communication; Sweden; case-study; film; 360°; Lefebvre; digital experiences; destination marketing; VR film; cinematic virtual reality; metaverse; UX; UI; Skansen; Sweden; Visit Sweden; Visit Värmland; design processes; Oculus Quest; Google cardboard; NFT; methodological model; PDU; innovation; marketing; Virtuelle Realität; Tourismus; Marketing; Schweden; Geomedia; Experience Design; Kommunikation; Covid-19; Pandemie; Fallstudie; Sinne; Kultur; Park; Umwelt; Virtuell Verklighet; turism; Karlstad Kommun; Region Värmland; Kommunikation; pandemi; kulturellt arv; plats; berättelse;

    Abstract : To what extent can virtual reality be used to induce real-life tourism? This question becomes even more relevant in these covid-19 times. However, research on virtual reality concerning tourism has not engaged substantively with this question yet and thus this study seeks to address this question. READ MORE

  4. 4. Social hållbarhet i stadens planeringsprocesser : en exempelstudie av Mary Anderssons park, Malmö

    University essay from SLU/Department of Landscape Architecture, Planning and Management (from 130101)

    Author : Johanna Frohm; [2021]
    Keywords : social hållbarhet; hållbarhet; hållbar stadsutveckling; planering; Malmö stad; Mary Anderssons park; landskapsarkitektur; jämlikhet; offentliga miljöer; förvaltning; MKB;

    Abstract : Begreppet hållbar utveckling, tillika den sociala dimensionen av hållbarhet är komplexa begrepp utan entydig definition och som präglas av konflikt sett till intresse, mål och värde. Bortom debatten om innebörd är social hållbarhet idag ett centralt begrepp inom politiken och har en viktig funktion i diskussioner om mål och syften gällande planering och samhällsutveckling. READ MORE

  5. 5. The corona pandemic’s impact on the sales-function and the sales-associates ability to create value during a crisis : An exploratory study on the mobile-operator sector in Sweden

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Daniel Blomqvist; Monawar M. Hashem; [2021]
    Keywords : Corona pandemic; sales-function; sales-associates; value creation; value co-creation; value facilitation; service logic; service-dominant logic;

    Abstract : The amount of people in Sweden who were made redundant during the corona pandemic exceeds both the Swedish financial crisis in 1990 and the global financial crisis in 2008.  The negative economic development led to more pressure on people to work harder and perform better in order for their firm to survive. READ MORE