Essays about: "Value Co-Creation Process."

Showing result 11 - 15 of 82 essays containing the words Value Co-Creation Process..

1. 11. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
   Keywords : Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

   Abstract : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. READ MORE

3. 12. Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Estrella; André Forsberg Berntsson; [2022-08-04]
   Keywords : Brand Evolution; Brand Value; CCCV; Customer Categories; Online Brand Communities; Co-Creation on Social Media;

   Abstract : Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of empirical research. READ MORE

4. 13. Value in Consulting assisted projects : A consultant perspective on value co-creation capabilities and activities

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Elina Mathilda Eriksson; [2022]
   Keywords : consulting; project; value; value co-creation; co-creation;

   Abstract : Consultant and client collaborations seek to create value for both parties. This thesis builds on service-dominant logic and examines how value is perceived and co-created by consultants in their client projects. READ MORE

5. 14. Business Success in a Crisis: : A Qualitative Study About How Decision-Making in Gothenburg’s Tourism Industry Innovates Business Models to Create Value during the Covid-19 Pandemic.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Marcel Thörnqvist; Louise Bengtsson; [2022]
   Keywords : Business Model; Innovation; Value Creation; Decision-Making; Crisis Management; Tourism Industry; Covid-19;

   Abstract : The Covid-19 pandemic has made an impact on the tourism industry which has caused a myriad of businesses to change in order to combat the crisis. The purpose of this study was to investigate companies’ decision-making processes behind innovation of business models to create value during Covid-19 pandemic. READ MORE

6. 15. Value Co-creation in Slow Fashion : Exploring opportunities in new product development

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Gunnhildur Pétursdóttir; Liisi Lehtonen; [2022]
   Keywords : Slow fashion; Value co-creation; New product development; Consumer perspective; Company perspective;

   Abstract : Purpose: The purpose of this study is to advance the knowledge on value co-creation in new product development (NPD) in the context of slow fashion, with specific emphasis on investigating the interest of slow fashion consumers to engage in the NPD process and brands' perspective regarding this. Via exploring the value co-creation phenomena in the slow fashion industry context, this study also intends to apply and discuss the suitability of currently available value co-creation theories for the slow fashion context. READ MORE