Essays about: "Value Proposition"

Showing result 1 - 5 of 197 essays containing the words Value Proposition.

  1. 1. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
    Keywords : Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

    Abstract : This study examines how two banks with different digital strategies and customer interactionapproaches propose value propositions. Digitalization is reshaping industrial fundamentals aswell as leading to changes in the value proposition of companies’ business models. READ MORE

  2. 2. Employer Branding – An ongoing Change and Translation - A qualitative article of how consultants translate their ideas of Employer Branding and act upon them in practice

    University essay from Göteborgs universitet/Graduate School

    Author : Cajsa Holm; Arlinda Pllana; [2020-06-22]
    Keywords : Employer Branding; Employer Branding Practices; Employer Value Proposition - EVP; Employer Branding Consulting; Translation;

    Abstract : MSc in Management.... READ MORE

  3. 3. The price you’re worth: A case-study of pricing in the TIC-market

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Kasper Vinberg; Stefan Lindstedt; [2020]
    Keywords : Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Abstract : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. READ MORE

  4. 4. Investigating the elements of Customer Value Creation in a Circular Business Model : A case of a Swedish startup

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Anirud Gopal Jayashree; Yogeshwaran Ravindran; [2020]
    Keywords : Customer value; customer satisfaction; elements of customer value creation; drivers of customer satisfaction; start-up; circular business model; circular economy;

    Abstract : The circular economy and its implications on businesses have been an area of interest for researchers and firms alike. The transition has been a rough one, but many firms are moving towards sustainable practices these days, if not circular. READ MORE

  5. 5. Sustainable Business Models in Start-ups : The process of creating and implementing SBMs successfully

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Agnes Sandsjö; Emelie Wiklund; [2020]
    Keywords : Sustainability; Start-ups; The Lean Start-up Framework; Triple Layered Business Model Canvas; Sustainable Business Model;

    Abstract : Sustainability issues have been a popular and important topic on the world’s agenda the recent years, which has caused businesses to follow the policies of operating more sustainable. One of the latest introduced guidelines is the Global Goals imposed by the United Nations to be met by 2030. READ MORE