Essays about: "Value Proposition"

Showing result 1 - 5 of 183 essays containing the words Value Proposition.

  1. 1. An investigation of the targeted customers of a peer-to-peer car sharing company and how the company’s value proposition should be developed accordingly

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Edman; Johanna Lilliecreutz; [2019-07-09]
    Keywords : sharing economy; service innovation; car sharing; peer-to-peer car sharing; value proposition; value proposition canvas; participation motives;

    Abstract : Background and Purpose: Most countries in the world are becoming increasingly urbanized, which implies challenges related to transportation within cities. More individuals in cities, and hence more cars, has consequences such as increased congestion, limited parking space, as well as increased pollution. READ MORE

  2. 2. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Brodin; Anna Forkman; [2019-07-03]
    Keywords : Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Mobile application onboarding processes effect on user attitude towards continued use of applications

    University essay from Högskolan i Jönköping/JTH, Datateknik och informatik; Högskolan i Jönköping/JTH, Datateknik och informatik

    Author : Hanna Eriksson; Emelie Parflo; [2019]
    Keywords : User Onboarding; Mobile Applications; Technology Acceptance Model; User Attitude; User Experience Design; User Interface Design; User Retention;

    Abstract : The growing popularity of smartphones in recent years has led to an increase in mobile application development and use. However, a large number of mobile applications are only used once before being removed. For companies and organizations to spend time and money on application development only to achieve low user retention rates is unsustainable. READ MORE

  4. 4. Servitization and its Effects on the Business Model : The Transition from Hardware Products to Software Services in Manufacturing

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Daniel Gunnarsson; Jonathan Axelsson; [2019]
    Keywords : Servitization; Business Model Innovation; Value Proposition; Customer- Centricity; Value-Based Pricing;

    Abstract : Companies within the manufacturing industry is undergoing changes in their business models to adapt to changing external environments and trends – whereas one general trend is toward servitization, the transition from hardware products to software services. These software services have shown to have an increasingly impactful role for former productbased firms to ensure future reliable profits and revenues. READ MORE

  5. 5. INVESTIGATION OF CHARGING INFRASTRUCTURE FOR ELECTRIC VEHICLES : - A case study of Beijing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Zhen Li; [2019]
    Keywords : China; Beijing; business model; Electric vehicle; EV; electric car; new energy vehicle; charging infrastructure; charging infrastructure operators; charging service operator; charging pile; charging post; charging service; value proposition; value creation; value capture; Kina; Peking; affärsmodell; Elfordon; EV; elbil; laddningsinfrastruktur; laddningsinfrastrukturoperatörer; laddningsoperatör; laddstolpe; laddningsstation; laddningstjänst; värderbjudande; värdeskapande; värdefångst;

    Abstract : Promoting the use of electric vehicles (EVs) has become an important measure to solve the environmental issue in China. In Beijing, the number of EVs has increased rapidly during recent years. In parallel, an extensive charging infrastructure has been deployed. READ MORE