Essays about: "Value cocreation"

Showing result 1 - 5 of 9 essays containing the words Value cocreation.

  1. 1. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Larsson; Johan Horn; [2020-07-23]
    Keywords : Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Abstract : Background and Purpose: In order to stay competitive in a rapidly changing businessenvironment, the question of growth is perceived to be an essential issue of survival andentrepreneurial behavior. Traditionally, strategies related to growth have mostly been related toexpenses on marketing or acquisitions of smaller competitors. READ MORE

  2. 2. Connecting Value Co-Creation Practices and Consumer Relationships in Brand Communities : A Comparative Multiple Case Study of Two Adidas Runners Communities

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Simon Blüchert; Mårten Nordbeck; [2020]
    Keywords : Value co-creation practices; consumer relationships; brand community; relationship marketing; consumer participation;

    Abstract : A strong brand community is characterized by its value co-creation practices and brand community consumer relationships. Although previous brand community literature explains the contribution of brand community entities through these practices and relationships separately, no identified research has focused on how these practices are connected to the consumer relationships. READ MORE

  3. 3. Customer Co-creation and Dynamic Capabilities - An IKEA Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : SHALINI MEHRA; [2020]
    Keywords : Dynamic Capabilities; Customer Co-creation; Sustained Competitive Advantage; Microfoundations of Dynamic Capabilities; Dynamiska förmågor; kundsamskapande; Hållbar konkurrensfördel; Mikrofundationer av dynamiska förmågor;

    Abstract : Dynamic Capabilities of a firm bundle all the processes that enable it to sustain competitive advantage in today’s volatile markets. Study of the microfoundations of dynamic capabilities is a fairly new framework. Even so, it is a widely researched one. READ MORE

  4. 4. Latitud 57: a summer festival for everyone : Advantages and disadvantages with a wide target group within a festival or event context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Johanna Bellander; Sofie Bladström; Elise Kaloyanova; [2020]
    Keywords : Brand Image; Co-Creation Value; Customer Experience; Festival Event; Target Group;

    Abstract : The purpose of this thesis is to acquire a deeper understanding of advantages and disadvantages of having a wide target group within Swedish festivals or events, and how they can maintain it through the three concepts customer experience, cocreation value and brand image. This research will be conducted through relevant topics that have been identified, studied and analyzed in order to fill the existing research gap. READ MORE

  5. 5. Inter-Organizational Collaboration towards Sustainability Value Creation Processes by the Example of the NextWave Initiative

    University essay from Malmö universitet/Kultur och samhälle

    Author : Luzia Buchmann; Vivien Geist; [2018]
    Keywords : Value co-creation; inter-organizational collaboration; private-sector partnerships; sustainable value; interaction value; synergistic value;

    Abstract : This thesis aims to provide insights on how private-sector inter-organizational collaboration creates interaction and synergistic value towards sustainability. Value propositions are directed towards individuals, organizations and society at large. READ MORE