Essays about: "Value cocreation"

Showing result 6 - 10 of 12 essays containing the words Value cocreation.

1. 6. Connecting Value Co-Creation Practices and Consumer Relationships in Brand Communities : A Comparative Multiple Case Study of Two Adidas Runners Communities

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Simon Blüchert; Mårten Nordbeck; [2020]
   Keywords : Value co-creation practices; consumer relationships; brand community; relationship marketing; consumer participation;

   Abstract : A strong brand community is characterized by its value co-creation practices and brand community consumer relationships. Although previous brand community literature explains the contribution of brand community entities through these practices and relationships separately, no identified research has focused on how these practices are connected to the consumer relationships. READ MORE

3. 7. Customer Co-creation and Dynamic Capabilities - An IKEA Case Study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : SHALINI MEHRA; [2020]
   Keywords : Dynamic Capabilities; Customer Co-creation; Sustained Competitive Advantage; Microfoundations of Dynamic Capabilities; Dynamiska förmågor; kundsamskapande; Hållbar konkurrensfördel; Mikrofundationer av dynamiska förmågor;

   Abstract : Dynamic Capabilities of a firm bundle all the processes that enable it to sustain competitive advantage in today’s volatile markets. Study of the microfoundations of dynamic capabilities is a fairly new framework. Even so, it is a widely researched one. READ MORE

4. 8. Latitud 57: a summer festival for everyone : Advantages and disadvantages with a wide target group within a festival or event context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Johanna Bellander; Sofie Bladström; Elise Kaloyanova; [2020]
   Keywords : Brand Image; Co-Creation Value; Customer Experience; Festival Event; Target Group;

   Abstract : The purpose of this thesis is to acquire a deeper understanding of advantages and disadvantages of having a wide target group within Swedish festivals or events, and how they can maintain it through the three concepts customer experience, cocreation value and brand image. This research will be conducted through relevant topics that have been identified, studied and analyzed in order to fill the existing research gap. READ MORE

5. 9. Co-creation as a Market Entry Strategy : Key areas to consider when entering a market by co-creating digital HR-tools

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Linnea Ahlgren; Ahlstrand Rebecca; [2017]
   Keywords : Market entry strategy; co-creation; human resources; human resource management; network approach; strategic alliance; early stage company; business strategy; product development; digitalization; Marknadsinträdesstrategi; co-creation; personalfrågor; personalavdelning; network approach; strategisk allians; nyföretagande; affärsstrategi; produktutveckling;

   Abstract : Due to digitalization, companies face a wide range of opportunities and challenges when it comes to attracting, recruiting and retaining talents. To meet these, companies need to present and achieve originality regarding values and corporate culture. One possible solution to this may be customized Human Resource tools. READ MORE

6. 10. Internationalization through social digitalization : How social media affect the internationalization process of Swedish SME’s

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Erik Gossas; Rebecca Fandrey; [2016]
   Keywords : Internationalization; digitalization; social media; network; value cocreation; Electronic Word of Mouth; Born Global;

   Abstract : The purpose of this thesis is to gain understanding for how social media has affected the internationalization process for Swedish SMEs. To get a deeper understanding of this phenomenon both product and service firms has been studied to analyze the possibility of a difference or not. READ MORE