Essays about: "Value congruence"
Showing result 1 - 5 of 33 essays containing the words Value congruence.
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1. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports
University essay fromAbstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE
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2. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE
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3. The p-adic numbers and Hensel's lemma
University essay from Lunds universitet/Matematik LTH; Lunds universitet/Matematik (naturvetenskapliga fakulteten); Lunds universitet/MatematikcentrumAbstract : The thesis consists of four chapters, each focused on developing the knowledge and drawing new connections with the p-adic numbers and the notions that are well known from the usual analysis on the real topology. In the first chapter, we introduce the basic structure of the $p$-adics, in connection to the conergent series and field axioms. READ MORE
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4. China's Green Transition: Analysing Chinese Minerals Policy, and its Impact on Zambia
University essay from FörsvarshögskolanAbstract : This study concerns the dynamics of Chinese strategic minerals policy and its effects on Zambian copper mining between 2016-2020. The essay employs a complementary—theories congruence analysis using Resource Security Theory, Debt Trap Diplomacy, and the Pollution Haven Hypothesis in order to analyse China’s actions and ascertain their effects on Zambia. READ MORE
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5. Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. READ MORE