Essays about: "Value creation b2b"
Showing result 1 - 5 of 27 essays containing the words Value creation b2b.
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1. All Aboard the AI Express : An Exploratory Study on AI Implementation for Enhanced Digital Servitization from an S-D Logic Perspective
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: To remain competitive in Industry 4.0, B2B suppliers must develop new and increasingly advanced digital services by incorporating AI. However, although being of interest to practitioners, academic research on successful AI implementation in B2B functional domains is lacking. READ MORE
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2. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. READ MORE
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3. Sustainability driven business-to-business positioning in the textile and apparel industry in Bangladesh : A case study in the context of Circular Economy
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Purpose: This research aimed to identify and synthesize circular economy-oriented business model innovation opportunities for the textile and apparel industry of Bangladesh to position the business to its B2B customers by achieving a sustained competitive advantage. Design/methodology/approach: In this study, we conducted a multiple case study, analyzing 3 case companies using an abductive method under the interpretive research philosophy. READ MORE
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4. Managing Profit and Growth
University essay from Lunds universitet/InnovationsteknikAbstract : Few business models are as hyped right now as the Software as a Service (SaaS) model. But how sustainable is it? In the last decade, SaaS has reshaped the software industry and has become a leading delivery model of B2B enterprise software. READ MORE
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5. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company
University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakultetenAbstract : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. READ MORE