Essays about: "Value-based Pricing"

Showing result 16 - 20 of 36 essays containing the words Value-based Pricing.

  1. 16. Understanding Value-based Pricing: Conceptualising Customer Value in a B2B Industrial Context

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julian Wroblewski; Sven Loss; [2018]
    Keywords : Value-based pricing; customer value; pricing strategy; B2B relationships; Business and Economics;

    Abstract : The aim of this study is to define and conceptualise the dimensions of customer value for value-based pricing strategies within a B2B industrial context. Furthermore, this study advances theory and knowledge in research about pricing and B2B relationships between customers and sellers. READ MORE

  3. 17. The Right Price - At What Cost? : A Multi-industry Approach in the Context of Technological Advancement

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Mikaelsdotter Leijon; [2017]
    Keywords : Pricing strategy; Strategic management; Data-driven; Intuition-driven; Strategic decision making; Digitalization; Retail; Customer Value-based pricing; Costbased pricing; Competition-based pricing; Prissättningstrategi; Strategisk ledning; Datadriven; Intuitionsdriven; Strategiskt beslutsfattande; Digitalisering; Retail; Kundvärdesbaserad prissättning; Kostnadsbaserad prissättning; Konkurrensbaserad prissättning;

    Abstract : The business climate is undergoing a transformation and managers are faced with several challenges, not the least of which is related to pricing strategy. With an increased transparency in the market as well as anincreased competitive pressure, and with more sophisticated and well-informed consumers, retail businesses find it hard to navigate the pricing jungle. READ MORE

  4. 18. How to utilize a value-based pricing strategy in service contracts : A descriptive case study of how a Swedish pricing consultancy company optimizes pricing of services for its customers

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Cem Aydede; Tunca Turkoglu; [2017]
    Keywords : value-based pricing; pricing strategy; pricing process; service contracts; manufacturing industry;

    Abstract : This paper’s aim is to analyze value-based pricing strategies in service contracts and how they help companies generate sustainable advantages. Scoop of the analysis will be service contracts in manufacturing industry. READ MORE

  5. 19. Value Investing on the Nordic Stock Market - Does the Magic Formula constitute a viable strategy for outperforming the market?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Emil Håkansson; Pontus Kvarnmark; [2017]
    Keywords : Value Investing; Sharpe Ratio; Nordic Stock Market; Magic Formula; Business and Economics;

    Abstract : In this thesis we investigate if following the magic formula can yield superior investment returns in relation to the risk taken. The magic formula is a term coined by Joel Greenblatt, describing a systematic approach to successful stock investing. READ MORE

  6. 20. Development of innovative functional pet food products - a compilation of relevant knowledge for industry actors

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Bengtsson; Gunnel Bildt; Julia Skäremo; [2015]
    Keywords : functional foods; innovation; pet food; product development; Technology and Engineering;

    Abstract : Problemställning: Ändringar i EU:s lagstiftning har på senare tid förändrat mervärdesmatsbranschen genom att skärpa kraven för påståenden till konsumenter. Samtidigt har mervärdesprodukter växer för husdjur ökat. READ MORE