Essays about: "Value-based Pricing"

Showing result 26 - 30 of 36 essays containing the words Value-based Pricing.

  1. 26. Facilitating value-based pricing transformation - What hinders sales force buy-in?

    University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Author : Gustav Henriksson; Kristoffer Rönnels; [2014]
    Keywords : Value-based pricing; value-based pricing transformation; pricing capabilities; sales force; obstacles; buy-in.; Business and Economics; Technology and Engineering;

    Abstract : Background: Today, many companies use a cost-based and sometimes competition-based pricing approach. Since academia agrees that value based pricing is superior for creating profit, the problem is not in identifying an ideal pricing strategy, but to understand and facilitate the transformation process towards value-based pricing. READ MORE

  3. 27. Deciding on the price of a product/service in a start-up setting - Coping with diverse objectives, market dynamics and uncertainty

    University essay from Göteborgs universitet/Graduate School

    Author : Sveinn Þórarinsson; [2013-07-10]
    Keywords : ;

    Abstract : Despite a recent surge of interest, the subject of pricing in general has received little academic investigation (Hinterhuber, 2004) and the research is particularly lacking in the start-up and new venture creation setting. Pricing has though undeniable a large impact on the diffusion rate of a new product/service and on what type of customer segments one wants to target, subsequently effecting financial results the success of the start-up. READ MORE

  4. 28. Handlarens val av primärproducerande affärspartners : kvalitativa intervjuer med fokus på faktorer som påverkar handlarens val av affärspartners som levererar regional- och lokalproducerad mat

    University essay from SLU/Dept. of People and Society

    Author : Henrik Lundbladh; [2013]
    Keywords : affärspartner; kvalitativ intervju; leverantör; relationsmarknadsföring; nätverk; produkten; inköpsprocessen;

    Abstract : Importen av livsmedelsprodukter står för nästan hälften av det som konsumeras i Sverige i dag. Detta står i kontrast till den svenska lantbruksbranschens villkor gentemot de utländska jordbruksföretagen. Svensk livsmedelsproduktion har höga krav när det gäller klimat, miljö och djuromsorg. READ MORE

  5. 29. Price Strategy for Product Launch : from the Customer Value Perspective

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : YIN-KWAN KO; [2013]
    Keywords : Pricing; price strategy; product launch; new product; price research; customer value based pricing; high visibility work wear;

    Abstract : Background:Fristads has noticed needs and necessity of high visibility work wear in the market, particular for the high risk working industries. In addition to it, new international standards for work wear will be introduced in year 2013 which may put higher requirements on visibility of the work wear. READ MORE

  6. 30. Obstacles when implementing a value-based pricing strategy : A case study – Volvo Construction Equipment

    University essay from Ekonomihögskolan, ELNU

    Author : Alexis Delatolas; Christian Jacobson; [2012]
    Keywords : customer value; pricing; value-based pricing; value-based selling; profitability;

    Abstract : Pricing is a complex yet important process that has a large influence on profitability; however few managers utilize pricing as a strategy to increase competitive advantage. The potential of pricing based on specific customer’s needs should be acknowledged, since it is beneficial for the customers by allowing them to recognize the true value of a product. READ MORE