Essays about: "Values-oriented narrative"

Found 1 essay containing the words Values-oriented narrative.

  1. 1. The Stories We Tell : Designing Values-Oriented Narratives of Radical Change Initiatives Towards Sustainability

    University essay from Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling

    Author : Sérgio Alves; Wiebke Fercho; Erica Scott; [2014]
    Keywords : Guidelines; Human values; Narrative; Sustainability Communication; Strategic Sustainable Development; Values-oriented narrative;

    Abstract : While extensive communication around the sustainability challenges have lead to increased awareness, the expected behavior change correspondent to that level of awareness has not been observed. After decades of information-based sustainability communication the research community recognizes values as important drivers of peoples behavior. READ MORE