Essays about: "Vanga"

Found 2 essays containing the word Vanga.

1. 1. Perceptions and Motivations of User Engagement for Social Media Marketing : A Quantitative Study of Facebook and Instagram Users

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Sudarsana Reddy Vanga; Yan Yang; [2019]
   Keywords : Digital marketing; Social media marketing; Social networking marketing; Technology acceptance model; Customer engagement; Customer engagement behavior; Uses and gratifications theory;

   Abstract : Social media marketing has gained tremendous attention in recent years and has become a powerful tool for companies, entrepreneurs and marketers to approach their target customers and cultivate longtime customer relationship with increased engagement. Despite the increasing investment on social media marketing and the increasingly important roles users play today, few of previous studies, however, were focused on the user behavior or the key factors that influence user engagement with brands on social media. READ MORE

3. 2. Accuracy of Software Reliability Prediction from Different Approaches

   University essay from Blekinge Tekniska Högskola/Avdelningen för för interaktion och systemdesign

   Author : R.Sashin Vasudev; Ashok Reddy Vanga; [2008]
   Keywords : black box testing; white box testing; analytical model; data-driven model ;

   Abstract : Many models have been proposed for software reliability prediction, but none of these models could capture a necessary amount of software characteristic. We have proposed a mixed approach using both analytical and data driven models for finding the accuracy in reliability prediction involving case study. READ MORE