Essays about: "Varumärken"

Showing result 16 - 20 of 91 essays containing the word Varumärken.

1. 16. BlockChain Technologies in the World of Fashion

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Nihad Ibrahimli; [2020]
   Keywords : Blockchain; Smart Contract; Distributed application; Fashion; Blockchain; Distribuerad applikation; Mode;

   Abstract : Blockchain, a solution for different parties to reach consensus in a peer­to­peer (P2P) networks, allows us to distribute data across different entities. Many areas, including financial, health care, eCommerce, marketing, can benefit from blockchain technology. Influencer marketing also takes benefit from the properties of blockchain technology. READ MORE

3. 17. Analysis of Customer Behaviours on Customer Reviews and Ratings

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Alkim Yetis; Erkut Kavak; [2020]
   Keywords : Customer reviews; e-commerce; customer behaviour; fashion industry; genderbased products; text-typed comments; content analysis; Kundrecensioner; e-handeln; kundbeteende; modebranschen; könsinriktade produkter; textskrivna kommentarer; innehållsanal;

   Abstract : With the rapid accretion of online shopping, online customer reviews have become a very essential source. An interpretation of this essential source is not fulfilled with every aspect since online customer reviews consists of unstructured information. READ MORE

4. 18. Landsbygdsinfluencers arbete med personligt varumärke : en netnografisk studie av bloggar i en landsbygdskontext

   University essay from SLU/Dept. of Economics

   Author : Ylva Gustafsson; [2020]
   Keywords : influencer; landsbygden; personliga varumärken; relationsbyggnad; storytelling;

   Abstract : Influencers har blivit ett vanligt fenomen i vårt samhälle i takt med att användningen av sociala medier har ökat. Att som influencer bygga ett personligt varumärke som väcker intresse hos andra människor skapar en möjlighet att dela med sig av innehåll som många människor vill ta del av (Lou & Yuan, 2019). READ MORE

5. 19. Conceptualizing an automated sorting system for the recycling of plastic-floors

   University essay from Blekinge Tekniska Högskola/Institutionen för maskinteknik

   Author : Abrahim Abdulkarim; Nima Nova Al Outa; [2020]
   Keywords : Plastic floor recycling; Automated plastic floor sorting; Near-infrared Spectroscopy; X-ray; Hyperspectral Imaging; Pattern recognition; Plastgolv Återvinning; Automatiserad plastgolv sortering; Nära-infraröd spektroskopi; Hyperspektral avbildning; X-ray; Mönsterigenkänning;

   Abstract : Background Tarkett AB Ronneby (Sweden) is a flooring solutions company, recognized for the manufacturing and recycling of homogeneous plastic flooring. Tarkett AB recycles mainly installation spill and manufacturing defects. READ MORE

6. 20. The use of social movements in marketing

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Johanna Berggren; Karolina Lander; [2019]
   Keywords : Social movements; #Metoo; advertisement; Gillette; mixed method; visual advertising; gender in advertising; emotional branding; audience reception; Sociala rörelser; marknadsföring; visuell marknadsföring; genus i marknadsföring; publikmottagning; Social Sciences;

   Abstract : In today’s marketing, we now and then see organizations using socio-political movements. This phenomenon often creates questions amongst its audience whether the organization genuinely cares about the movement, or whether it is just an easy way to capitalize on the movement. READ MORE