Essays about: "Varumärken"

Showing result 6 - 10 of 91 essays containing the word Varumärken.

  1. 6. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  3. 7. Digitalt pass för en grönare modeindustri : en fallstudie av hur ett svenskt klädföretag kan nyttja digitaliseringen för att öka trovärdigheten

    University essay from SLU/Dept. of Economics

    Author : Beatrice Andersson; Carolina Cramner; [2022]
    Keywords : Fast fashion; Greenwashing; Grön marknadsföring; Produktpass; Trovärdighet;

    Abstract : Modeindustrin har en mycket negativ miljöpåverkan. Industrin är global och innebär ofta en komplex och en icke-transparent leverantörskedja med flera olika aktörer. Denna komplexitet och brist på transparens skapar en ohållbar modeindustri där konsumenten utesluts från viktig information för att kunna fatta ett hållbart köpbeslut. READ MORE

  4. 8. The importance of brand identity on social media for micro and small publishers

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Frida Hvam; [2022]
    Keywords : Brand identity; visual identity; visual marketing; digital marketing; social media marketing; Varumärkesidentitet; visuell identitet; visuell marknadsföring; digital marknadsföring; marknadsföring i sociala medier;

    Abstract : In today’s world, using social media is part of many people’s daily routine. As many consumers exists on social media, the networks have become attractive marketing channels for brands around the world. READ MORE

  5. 9. The Designer’s Mixer Board : Communicating Design and Formgiving

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Gorgén; [2021]
    Keywords : ;

    Abstract : This report describes the background, methods and results of a master thesis project revolving around communication and form-giving in the product design process. Teo Enlund, former Associate Professor at KTH, who has developed a tool called the Designer’s Mixer Board, in which he draws a parallel from mixing music to discussing product design. READ MORE

  6. 10. What strategies should Swedish news media outlets use in order to keep their brand credibility in times of social media?

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : TATIANA KIREEVA; [2021]
    Keywords : Social media; news media outlets; social media algorithms; Sociala medier; nyhetsmedier; algoritmer;

    Abstract : Journalism has “always been shaped by technology” (Pavlik, 2000, p.229). Social media could be seen as a technology of today, when news consumption is changing and 31% of the population worldwide are using Facebook and other social media platforms for news (Newman, 2020). Moreover, fewer pay for news (Medieakademin, 2021). READ MORE