Essays about: "Varumärkesöverträdelse"

Found 1 essay containing the word Varumärkesöverträdelse.

  1. 1. What are the Justifications Provided by the Consumers who Don’t Look Back in Anger? : Insights from the Swedish money laundering scandal.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jakob Ekstener; Eric Sveningsson; [2020]
    Keywords : Brand Transgressions; Swedbank; Money Laundering; Consumer Behavior; Consumer Justifications; Varumärkesöverträdelse; Swedbank; Penningtvätt; Konsumentbeteende; Konsumenträttfärdigande;

    Abstract : The purpose of this thesis is to use a real-world brand transgression example to extend the research and increase the knowledge around why people continue to consume brands they know have been involved in unethical organizational behavior. The research was of qualitative nature, and made use of semi-structured, in-depth interviews. READ MORE