Essays about: "Varumärkeshantering"

Found 3 essays containing the word Varumärkeshantering.

  1. 1. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  3. 2. Design of an oral surgery simulator : Human-centered design study and implementation on a surgerysimulator

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Alexander Jonsson; Martin Husell; [2017]
    Keywords : surgery simulator; spatial haptics; co-located display; kirurgisimulator; 3D-haptik; samlokaliserad skärm;

    Abstract : The company Forsslund Systems has developed a simulator for oral surgery training. The simulator, named Kobra, uses detailed virtual models of surgical situations, spatial haptics and a co-located stereoscopic display to provide an environment in which students can practice surgical techniques. READ MORE

  4. 3. VoIP branding: How to bridge the gaps between your brand identity and brand equity : A corporate-consumer perspective with Rebtel Networks AB

    University essay from KTH/Industriell marknadsföring

    Author : Kunthika Macharoensak; [2012]
    Keywords : brand identity; brand awareness; branding in hi-tech environment; market complexity; VoIP branding; MVNO branding; corporate base perspective; consumer base perspective; market research; VoIP; MVNO; varumärkesidentitet; varumärkeshantering; marknadsundersökning;

    Abstract : A hi-tech company often focuses on being innovative by providing product offerings as product leader, fast follower or with operational excellence. In the international calling sector the technological solutions are numerous. READ MORE