Essays about: "Varumärkeskapital"

Showing result 1 - 5 of 9 essays containing the word Varumärkeskapital.

1. 1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Elin Fredlund; Savannah Gillblad; [2023]
   Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

   Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

3. 2. Changes in Energy Efficiency Implementation due to the EU Taxonomy : An Analysis of Shifts in Property Owning Companies’ Strategies

   University essay from KTH/Fastighetsföretagande och finansiella system

   Author : Benjamin Wiphagen; Sergiu Farcas Lohan; [2023]
   Keywords : ESG; EU-Taxonomy; Framework; Real Estate Companies; Energy Efficiency; Incentives; Drivers; Green Financing; Brand Equity; ESG; EU-Taxonomi; Ramverk; Fastighetsbolag; Energieffektivitet; Incitament; Drivkrafter; Varumärkeskapital;

   Abstract : This study examines the impact of the EU Taxonomy on the goals, strategies andimplementation of energy efficiency measures of two property-owning companies. Acomparative analysis examines how these goals, strategies and implementations have changedbefore and after the taxonomy came into effect. To do this, a before-after perspective has beenchosen. READ MORE

4. 3. Evaluation of ingredient brands with network effects : Towards an Analytical Framework

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : DANIEL HALLIN; FILIP MÄLBERG; [2021]
   Keywords : Ingredient branding; network effects; market position; market characteristics; de facto standard; dominant design; brand equity; brand awareness; added services; critical mass; Ingrediensvarumärke; nätverkseffekter; marknadsposition; marknadskaraktär; de facto standard; dominerande design; varumärkeskapital; varumärkesmedvetenhet; extra tjänster; kritisk massa;

   Abstract : In recent years, companies have increasingly built their businesses around network effects. Furthermore, ingredient branding has become a frequent occurrence in which companies develop their business model by incorporating their product into other products. READ MORE

5. 4. A Case Study Exploring the Most Important Factors in Firm Rebranding

   University essay from KTH/Industriell Management

   Author : Gustav Kjellin; [2019]
   Keywords : Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment; Rebranding; Firm rebranding; Branding; Brand vision; Brand commitment;

   Abstract : A growing use of mergers and acquisitions as a growth strategy has led to what is often referred to as “brand accumulation”, describing a situation in which a parent firm finds itself having acquired firms to the extent that the number of brands under management exceeds the capability of the firm. This, coupled with a generational shift in the workforce that has increased the demands on brand equity amongst potential employees, has increased the need for successful firm rebrandings. READ MORE

6. 5. Measuring the effect of esport sponsorships on brand equity and purchase intentions

   University essay from Södertörns högskola/Företagsekonomi

   Author : Kevin Shaw; [2019]
   Keywords : Esports; Sponsorship; Brand equity; Brand awareness; Brand associations; Perceived quality; Brand loyalty; Perceived fit; Brands; Marketing; Event; Dreamhack; Counter-Strike; Esport; Sponsring; Varumärkeskapital; Varumärkesmedvetenhet; Varumärkesassociationer; Upplevd kvalité; Varumärkeslojalitet; Upplevd passform; Varumärken; Marknadsföring; Evenemang; Dreamhack; Counter-Strike;

   Abstract : Esport har under de senaste åren vuxit enormt snabbt och kommit att bli ett globalt fenomen. Samtidigt visar de framtida prognoserna att marknaden för esport kommer växa ytterligare, vilket har gjort det attraktivt för varumärken att sponsra lag, event och organisationer. READ MORE