Essays about: "Vasileia Gravou"

Found 1 essay containing the words Vasileia Gravou.

  1. 1. Consumers’ Perception and Loyalty to Private Labels : A Comparison of the German and Greek Market

    University essay from

    Author : Vasileia Gravou; Nicole Neffe; [2015]
    Keywords : Perception; Loyalty; Private Labels; Perceived Risk; Perceived Price; Germany; Greece;

    Abstract : In a time during which the consumer has the choice of many similar products (Burnett, 2007), retailers seek business growth and competiveness, for example through the introduction of their own private label (Pepe, 2008). Thus the interest and relevance of private labels has increased in recent years (Nielsen, 2014; Gázquez-Abad et al., 2014). READ MORE