Essays about: "Vendela Gabrielsson Dukstenieks"

Found 1 essay containing the words Vendela Gabrielsson Dukstenieks.

  1. 1. Paving the Path to Purchase : a study on the integration of a branded retail application in physical stores

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Vendela Gabrielsson Dukstenieks; Maya Strinnhed; [2019]
    Keywords : smart retailing; smart customer experience; purchase decision process; branded retail app;

    Abstract : The purpose of this study was to explore the integration of a branded retail application in physical stores. Doing so, this study was conducted with a qualitative and abductive approach in the form of a case study focusing on H&M. READ MORE