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1. 1. The App Jungle

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Vendela Lilliestråle; Camilla Lundin; [2015]
   Keywords : App; App Store; Rating; Icon;

   Abstract : Since the introduction of app stores, the market for apps has grown exponentially. The Apple App Store announced in 2014 that it had reached 85 billion downloads. The growth of the market has made the landscape highly competitive and only a small percentage of these apps gain virality. READ MORE