Essays about: "Vendela Lundberg"

Found 1 essay containing the words Vendela Lundberg.

  1. 1. Live shopping as a tool to create an engaging customer experience

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Arvid Ekelöw; Vendela Lundberg; [2022]
    Keywords : Live shopping; Customer Experience; Value Creation; Value Co- Creation; Brand Owned Touchpoints; Direct Interaction;

    Abstract : The purpose of this study is to explore how firms create an engaging customer experience through live shopping. More specifically, by performing a case study this thesis will provide an example of how firms use live shopping to create interactions, as well as to provide value through firm offerings. READ MORE