Essays about: "Vera Strömbäck"

Found 1 essay containing the words Vera Strömbäck.

  1. 1. The Mismatch Between Green Words and Actions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Sandblom; Vera Strömbäck; [2021]
    Keywords : Pseudo-profound bullshit; Bullshit receptivity; Consumer skepticism; Sustainability statements; Business communication;

    Abstract : The increased access to information as a result of digitalization has made it easier to share valuable knowledge. However, simultaneously it has also facilitated the spread of misleading concepts such as fake news and greenwashing. READ MORE