Essays about: "Verena Kitowski"

Found 1 essay containing the words Verena Kitowski.

  1. 1. E-Business Models - The Physical Touchpoint of Online Retailers in Business Model Frameworks

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Verena Kitowski; George Gergi; [2016]
    Keywords : e-business model; retail business model; pure player; online retail; delivery; e-retailing; second touchpoint; physical touchpoint; post-purchase behavior; Business and Economics;

    Abstract : The retail industry has gone through tremendous changes with the development of technology leading to a form of retailing which operates on its own grounds, online retailing. Online retailers have unique business models with different value propositions as opposed to the traditional brick and mortar retailers. READ MORE