Essays about: "Verner Hedenblad"

Found 1 essay containing the words Verner Hedenblad.

  1. 1. Turning Adblockers Into Unblockers - An Explorative Study Into the Mind of Adblockers and Whitelisting

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Verner Hedenblad; Lucas Knoflach; [2014]
    Keywords : adblock; whitelisting; advertising avoidance; online advertising; Internet;

    Abstract : Digital advertising spending has been rapidly rising over the past years. As the level of advertising on the Internet becomes increasingly excessive, more people are looking for ways to avoid it. The most popular one is to install an adblocker that effectively removes most advertising on the Internet. READ MORE