Essays about: "Veronica Cebanu"

Found 2 essays containing the words Veronica Cebanu.

  1. 1. Do you see who we are? Communicating brand personality via current logo and slogan of Republic of Moldova

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Veronica Cebanu; [2015-12-17]
    Keywords : nation branding; Moldova; brand personality; logo and slogan; atomic model; visual and textual communication;

    Abstract : This study examines brand personality of Moldova which is communicated via logo and slogan by applying Aakers brand personality dimensions. Atomic model is applied in order to analyse the brand components and their relations in communicative perspective. READ MORE

  3. 2. Moldova Do you see who we are? Communication brand personality via current logo and slogan of Republic of Moldova

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Veronica Cebanu; [2015-11-13]
    Keywords : nation branding; Moldova; brand personality; logo and slogan; atomic model; visual and textual communication;

    Abstract : This study examines brand personality of Moldova which is communicated via logo and slogan by applying Aakers brand personality dimensions. Atomic model is applied in order to analyse the brand components and their relations in communicative perspective. READ MORE