Essays about: "Veronica Königsson"
Found 1 essay containing the words Veronica Königsson.
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1. Consumer perception and decoding of language-mixed advertisements in the Swedish consumer market
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The present study focuses on the phenomenon of using foreign language, or a language mix in advertising messages on the Swedish consumer market. The purpose established for the research was to see if the use of English language or an English-Swedish language mix of advertisement message in the Swedish consumer market has an effect on how consumers perceive, and interpret the advertising messages. READ MORE
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