Essays about: "Veronica Lilja"

Found 1 essay containing the words Veronica Lilja.

  1. 1. Sport Sponsorship : Managing the relationship between a sponsor and a sponsee

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Veronica Lilja; Karin Isacsson; [2017]
    Keywords : sport sponsorship; sweden; business relatioships; sport; sponsorship; gloal; sponsee; sport entity; interorganizational relationship; marginal utility; exchange theory; commitment and trust; benefits; managing; management;

    Abstract : Sports sponsorship accounts for the majority of global sponsorship revenue and is a mutually beneficial business relationship between two parties -the sponsor and the sponsee. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor, however, the relationship between the sponsor and the sponsee is difficult to understand due to the lack oftheoretical and managerial implications of the area. READ MORE