Essays about: "Veselin Ralev"

Found 1 essay containing the words Veselin Ralev.

  1. 1. Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Thi Thu Huyen Do; Veselin Ralev; [2021]
    Keywords : University branding; Brand personality; Higher education; University choice; International students choice; Decision-making process of students;

    Abstract : Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. READ MORE