Essays about: "Veselin Ralev"
Found 1 essay containing the words Veselin Ralev.
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1. Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. READ MORE
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