Essays about: "Victor Ekstam"

Found 2 essays containing the words Victor Ekstam.

  1. 1. Influencer marketing’s effect on brand perceptions – A consumer involvement perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Victor Ekstam; Livia Bjurling; [2018]
    Keywords : Influencer marketing; consumer involvement; brand attitude; brand personality; social media marketing; Business and Economics;

    Abstract : Purpose: The purpose of this study is to enhance the understanding of how different groups of consumers perceive a brand depending on whether they are exposed to influencer marketing or paid social media marketing. Methodology: A descriptive quantitative study with a between-subjects design was conducted using a digital survey. READ MORE

  3. 2. Crowdfunding’s Effect on Brand Identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Livia Bjurling; Tobias Hansson Ehrs; Victor Ekstam; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE