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1. Why are Chines Companies attracted by the Showroom Concept? - Culture´s Impact on Choice of Entry Mode
University essay from Institutionen för ekonomiAbstract : As the world is becoming increasingly interconnected, companies from all over the world begin to internationalize their operations. Many researchers suggest that the world is becoming more homogenous. Consequently, one would think that companies’ internationalization processes would be similar to each other. READ MORE
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