Essays about: "Victor Von Arbin Ljungberg"

Found 1 essay containing the words Victor Von Arbin Ljungberg.

  1. 1. Content in Context - Taking an Advertising Approach to Content Marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Fredrik Palmberg; Victor von Arbin Ljungberg; [2014]
    Keywords : Content Marketing; Advertising Approach; Advertising Equity; Media Context Effects;

    Abstract : The marketing technique of creating and distributing valuable, relevant and consistent content on media platforms controlled by the brands, more commonly referred to as content marketing, is garnering attention among marketing practitioners. This study sets out to empirically examine the concept of content marketing with regards to advertising approach and media context effects. READ MORE