Essays about: "Victoria Friman"

Found 3 essays containing the words Victoria Friman.

  1. 1. Brewing Up a Storm: The Rise of Stars Coffee

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Kullenberg; Victoria Friman; Karin Forslund; [2023]
    Keywords : Trademark infringement; corporate brand management; Starbucks; Business and Economics;

    Abstract : .... READ MORE

  3. 2. Closing the GAPS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Rauthe; Victoria Friman; [2023]
    Keywords : Business and Economics;

    Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

  4. 3. ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Victoria Friman; Karin Forslund; [2022]
    Keywords : Strategic communication; brand management; brand attitude; brand awareness; brand equity; human to human marketing; marketing communication; social media; Ryanair; TikTok; Facebook; Social Sciences;

    Abstract : Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. READ MORE