Essays about: "Victoria Kotras"
Found 2 essays containing the words Victoria Kotras.
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1. The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The study aimed to investigate which antecedents affect consumers’ perception of the authenticity of brand activism. Methodology: The study followed a deductive approach. READ MORE
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2. AN ELECTRONIC ARTS CASE
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : On November 17th, 2017, Electronic Arts, an American gaming company, publishes one of the most anticipated games of the year: Star Wars Battlefront 2. It is a first- and third-person shooter video game based on the Star Wars universe, with both single and multiplayer aspects. Upon its release, the game, in its beta stage, was heavily criticized. READ MORE