Essays about: "Victoria Petersson"

Found 2 essays containing the words Victoria Petersson.

  1. 1. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  2. 2. Strategy Formation and Flexibility : A case study of H&M and KappAhl

    University essay from Linköpings universitet/Ekonomiska institutionen; Linköpings universitet/Ekonomiska institutionen

    Author : Alexandra Barman; Victoria Petersson; [2002]
    Keywords : Business and economics; strategi; flexibilitet; H M; KappAhl; Ekonomi;

    Abstract : Introduktion: Strategikonceptet har funnits i tusentals år och kan återfinnas i många olika situationer. Konkurrensen inom marknaden utgör en av dessa situationer. En mängd teorier har framkommit i försök att förstå betydelsen av strategiskapande. READ MORE