Essays about: "Victoria Renström"

Found 1 essay containing the words Victoria Renström.

  1. 1. Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Helena Kindblom; Victoria Renström; [2018]
    Keywords : Customer emotion; customer engagement; customer loyalty; advocacy; customer growth; customer acquisition; customer development; customer retention;

    Abstract : With the significant shifts and upheaval in the marketplace due to digitalisation, and evolving customer behaviour, it is becoming increasingly imperative for businesses to build and maintain strong connections with their customers. This new business setting causes major implications for companies’ formulation of strategies. READ MORE