Essays about: "Victoria Wolf"

Found 1 essay containing the words Victoria Wolf.

  1. 1. The Brand Building Balancing Act : A study into the internal conflicts and processes of building brand image.

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : VICTORIA WOLF; MARIE SVENSSON; [2014]
    Keywords : brand image; conflicts; the value chain; brand building;

    Abstract : Background: Based on our professional experience supported by evidence from current brand literature, we have identified an on-going struggle for fashion brands when building and communicating brand image internally. Branding is about adding value and which is directly connected to the product itself. READ MORE