Essays about: "Video eWOM"

Found 4 essays containing the words Video eWOM.

  1. 1. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

    University essay from

    Author : Clara Dahlgren; Leon Enshagen; [2023]
    Keywords : TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

    Abstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE

  3. 2. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Anna Liang; [2020]
    Keywords : destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

    Abstract : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). READ MORE

  4. 3. Can you believe what you see? A qualitative study about the determinants affecting the perceived credibility of video eWOM

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Luca Luzzani; Mikel Gorostegui Obanoz; [2015]
    Keywords : Electronic word-of-mouth; Video eWOM; Video reviews; Credibility; YouTube; Social Sciences; Business and Economics;

    Abstract : Thesis Purpose: With the increasing popularity of social networks like YouTube, and the increasing accessibility of consumers to devices able to make and edit videos, video reviews are facing a remarkable growth. Hitherto, the research in eWOM has paid more attention to written reviews, leaving a notable gap of research in video eWOM. READ MORE

  5. 4. The Anonymous Friend: Effects of eWOM Sources' Personal Identifying Information

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Saidac; Magnus Wahlström; [2014]
    Keywords : eWOM; Online Reviews; Personal Identifying Information PII ; Source Disclosure; Video eWOM;

    Abstract : Thanks to technology development, the concept of word-of-mouth has been given a new meaning. Electronic word-of-mouth allows a single message from an unknown sender to be seen and interpreted by millions of people on the Internet. READ MORE