Essays about: "Vignette study"

Showing result 1 - 5 of 28 essays containing the words Vignette study.

  1. 1. Exchanging 'Life' for Money? Overtime work culture and professional women's fertility intentions in China

    University essay from Lunds universitet/Graduate School

    Author : Jinxuan Lu; [2023]
    Keywords : Fertility intention; Overtime work; PLS-SEM; Vignette experiment; Theory of Planned Behavior; Social Sciences;

    Abstract : In the context of China’s concerning decline in fertility rates and the widespread normalization of the ‘996’ overtime culture, the connection between overtime work and fertility assumes considerable importance. This research is firmly grounded in the theoretical framework of the Theory of Planned Behavior (Ajzen, 1991), which investigates the complex relationship between overtime work and fertility intentions among working women of reproductive age in urban China. READ MORE

  3. 2. Perceived Sustainability of Startups: The Role of Relationship Equity and Chief Sustainability Officer

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Samuel Amant; Thor Berg; [2022]
    Keywords : Perceived Sustainability Value; Relationship Equity; Startups; Chief Sustainability Officer; Business and Economics;

    Abstract : Strategic decisions on how a company should invest resources is naturally a crucial decision, but for startups this decision is even more important as each small decision will have major repercussions on the longevity of a startup. This study seeks to deepen the understanding of the perceived sustainability of a startup by a customer - since this is a growing customer decision criteria - and how the customer’ relationship equity and Chief Sustainability Officer (CSO) influence this perceived sustainability. READ MORE

  4. 3. Victim Blaming and the Swedish Consent Law - A Swedish vignette experiment investigating the effectiveness of the Law of Consent on normative attitudes towards victim blaming

    University essay from Göteborgs universitet/Graduate School

    Author : Kristen Jed Rosario; Stina Öman; [2021-09-13]
    Keywords : norms; law; economics; economics; economics; consent; victim blame; rape; beliefs; attitudes; behavior; vignette; expressive effect;

    Abstract : and economical burdens on the victim, especially when the victim is a woman. This study contributes to an expanding literature on social norms, the law, and economics, focusing on the expressive effect of the law as one of the main channels that can shape societal norms. READ MORE

  5. 4. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Therese Genovese; Charlotte Green; [2021]
    Keywords : green promotion; intrinsic cues; extrinsic cues; theory of planned behavior; ingredients; formula; packaging; brand; green cosmetic products; consumer behavior; purchase intention;

    Abstract : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase  intention of  environmentally friendly cosmetic products. READ MORE

  6. 5. The Influence of Role Models on the Antecedents of Entrepreneurial Intentions: A Study Examining the Motivational Fit

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Michiel Gerard Hans van Hoorn; Willem van den Eijkel; [2021]
    Keywords : Role models; Entrepreneurs; Motives; Entrepreneurial intentions; Entrepreneurial self-efficacy; Attitude towards entrepreneurship; Business and Economics;

    Abstract : Decisions to engage in entrepreneurship are affected by role models and the examples they provide. This study seeks to deepen the insights of this relation, by testing the influence of a motivational fit between entrepreneurial role models (ERMs) and aspiring entrepreneurs on entrepreneurial intentions. READ MORE