Essays about: "Viktor Heide"

Found 1 essay containing the words Viktor Heide.

  1. 1. Door openers, bridges and mercenaries : A thesis about Swedish International New Ventures internationalization process

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Viktor Heide; Björn Johansson; [2014]
    Keywords : International New Ventures; INV; internationalization; networks; relations; effectuation; process; entrepreneurial behaviour.;

    Abstract : The purpose of this thesis is to see how home networks and relationships are involved in the internationalization process of INVs. Therefore we will investigate how INVs are affected and use their home networks/relationships and to reach this purpose we have formulated two research questions:  What roles do relationships and networks on the home market have for Swedish INVs internationalization?  How do Swedish INVs use domestic relationships and their home network when internationalizing? The theoretical framework thus includes INV theory in order to categorize the case companies, networks and relations theory to see if different types of INVs respond differently to their different types of networks and international entrepreneurship theory as a higher theoretical lens to analyse the entrepreneurial behaviour. READ MORE