Essays about: "Viktor Hultman"

Found 1 essay containing the words Viktor Hultman.

  1. 1. Global design protection strategies for brand-essential designs

    University essay from Lunds universitet/Innovation

    Author : Victor Olsson Fekadu; Viktor Hultman; [2013]
    Keywords : design; intellectual property management; design protection; commercial vehicle industry; strategic guidelines; business intelligence tool; Technology and Engineering;

    Abstract : The importance of design in order to accentuate a market position becomes increasingly important in the commercial vehicle sector. As a result, the company leading the pack in terms of design and styling is facing immense imitation from western competitors as well as commercial vehicle manufacturers from emerging markets. READ MORE