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1. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives
University essay from Göteborgs universitet/Graduate SchoolAbstract : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. READ MORE
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