Essays about: "Viktor Sanberg"

Found 1 essay containing the words Viktor Sanberg.

  1. 1. Positioning the French Goddess, The Citroën DS case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Wouter Bruin; Viktor Sanberg; Alexander Pataki; [2020]
    Keywords : Citroën; DS; Positioning; Brand Management; Brand Identity; Brand Reputation; Brand Heritage; Business and Economics;

    Abstract : .... READ MORE